Date: November 2012

Luxury Brands Join Forces:
Aston Martin Works and La Playa Partner-up

La Playa is pleased to announce its new partnership with Aston Martin Works - the historic home of Aston Martin and unique 21st century sales facility, as a trusted insurance partner.

Aston Martin Works is a shrine to the iconic British brand - a living and breathing workshop facility for vehicle servicing, repair and restoration of both new and classic Aston Martins.  Aston Martin Works is the first and only direct showroom of the brand, providing the Aston Martin aficionados with an impassioned buying experience. To compliment this, La Playa is on-hand to provide exceptional service, peace of mind and comprehensive insurance protection.

The partnership with Aston Martin Works is a great fit - La Playa’s own values mirror that of Aston Martin’s: discerning, independent, individual. La Playa’s mantra of ‘Insurance with Intelligence’ is unique and helped the company stand head and shoulders above the competition.  It’s our privilege to provide insurance and advice to Aston Martin Works’ clientele for their new purchases and beyond.” Mike Taylor-West,  Head of Private Client & Marine, London.

La Playa Private Clients provide insurance portfolios to those with a range of luxury items: homes, cars, boats, jewelry and antiques, but to name a few. Working with a collection of specialist insurers La Playa are able to provide solutions that truly reflect and exceed client expectations, all of which are delivered with La Playa’s trademark boutique style. With in-house art, motor and yacht expertise, they deliver outstanding service and enjoy a client retention rate of 97%.

Mike has over 18 years’ experience in Private Client and Marine Insurance and operates from London, the home of global marine insurance.


Portfolio Policies Red Car Gold Jet 2

“May I just say what a pleasure it has been speaking to you and your team on the phone. They have been nothing short of polite and helpful and they also have a sense of humour!”

Julie R


Case Study

A client’s Aston Martin DB6, inherited from his father, was insured for £100,000. On the way to a family event the DB6 was hit and damaged extensively. The insurer chauffeured the client and his wife to the event, then took the car to his preferred garage.

Repairs were estimated at £110,000. Most insurers deem a car a write-off if repairs cost over 60% of its value. With a Portfolio Policy the client could choose a £100,000 cash payment – but because of the sentimental value he chose repair.

The insurer paid over the Agreed Value and charged no excess as it was a total loss. The car was returned in 6 weeks in perfect order.

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You can call us to talk more about your insurance on +44 (0)1223 200650 or +44 (0)20 3865 0149

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About La Playa Private Client

Specialist & Independent

Specialist & Independent

La Playa Private Client creates a safe space for you to live life to the full, enjoying your family, friends, and assets wherever you are in the world - without worry or hassle.

We can make sense of all your insurance needs - property, yachts and superyachts, high-performance and classic cars, private jets, art, wine and jewellery collections – and your liabilities too. We can pull multiple assets together on a single “portfolio” policy – or if you prefer, take care of each item separately. 

Amid the impersonal and automated world of large insurance corporations, La Playa provides a refreshingly boutique-style service, with individual advice, and cover based on in-depth understanding of your specific situation. After a detailed and confidential review of your needs and priorities, we’ll structure your insurance arrangements so you know you and your family are protected, come what may.  

In-house Wealth Management

We also offer Investments & Pensions and Financial Planning: a joined up approach with a team of advisers working for your best financial interests - all under one roof.

Advice you can trust

…from an expert who understands you

  • Specialist, global policies for affluent lifestyles
  • Independent, specialist advice
  • Boutique–style, luxury service
  • “Can do” culture
  • Worldwide capability: offices in London & New York
Photo from Private Client
Photo of Mike Taylor-West ACII

Mike Taylor-West ACII


Direct Dial: +44 (0) 203 290 1774

Mobile: +44 (0) 7500 109737


Twitter: @MTWLaPlaya