Press Release

Press Release

Date: April 2011

Suits in Boots!

La Playa will again front the Cambridge business community in a “World Cup” 5-a-side tournament to support the Street Child World Cup. 

Matthew Mullee, an Ambassador for the Deloitte-sponsored Street Child World Cup and Private Client Director at specialist insurance broker La Playa, is the driving force behind the football 5-a-side tournament, with teams from across the Cambridge business community.  An avid footballer himself, Matt also coaches the Swavesey Spartans under-8s

Hosted by the generosity of Histon Football Club, this year the tournament will take place Sunday 8 May from 1pm onwards. Over 20 teams from the Cambridge business community will come together for a football 5-a-side tournament,a fun day with colleagues and families to support the Street Child World Cup.

Over 70 street children from around the world took part in the first Street Child World Cup in Durban last year. The Street Child World Cup (http://streetchildworldcup.org/) gives a voice to street children across the globe who have no shelter, no education, no healthcare and no rights, and is a project that will run through to the next world cup in Brazil and beyond.  These kids aren’t even “a number” – no records exist for them, and abuse goes unnoticed. Conceived in Cambridge and played out last year in Durban, the event has spiralled into a global campaign with endorsements from Gordon Brown, David Beckham and Gary Lineker.

“Last year we had beautiful weather in Histon, and a great day of football! We were overwhelmed by the amount of support we had and raised well over £1500 for the Street Kids, which is fantastic. This is the second time we are organising the tournament and hopefully it will become an annual event!”  Matthew Mullee, Private Client Director, La Playa

“When people see us by the streets, they say that we are the street boys. But when they see us playing soccer, they say that we are not the street boys. They say that we are people like them. They are people like us.”  Andile, 15, Duban

“It is great that the Street Child World Cup will use this game, which is loved all over the world, to help give kids a fairer deal. No child should have to be on the streets, so if football can be a part of making a difference, that’s fantastic.”  Gary Lineker, speaking at the Street Child World Cup launch

"I know from personal experience just what power football can have to inspire and change young people’s lives whatever their background or nationality. This is what the Deloitte Street Child World Cup is all about and I give it my full support.”  David Beckham

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“Thanks again for your help. La Playa is a great company to deal with, very impressed.”

Michael C, Private Client

 

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Juliet Allan

MARKETING DIRECTOR

Direct Dial: +44 (0) 1223 200658

Email: juliet.allan@laplayainsurance.com

Twitter: @julietallan