Mission & Values

Mission & Values

Why Are We Here?

“A ship in harbour is safe; but that is not what ships are built for”
J A Shedd

La Playa creates a safe space for the risks that expand our vision, change our lives, and enable innovation and dreams. We believe in risk as a creative force; we stand shoulder-to-shoulder with the bold and the brave, providing advice and protection to grasp life by the horns and live it to the full.

Too often we see, smart, creative people buying insurance that’s the wrong shape and the wrong size. We’re here to help you get the protection you need – on your terms. A boutique-sized, international specialist broker, we’re a powerhouse of expertise and globally capable – yet small enough to care deeply.


  • Specialist insurance designed for you and your world
  • Expert advice to make informed decisions – our intellectual capital is at your disposal
  • Real understanding – taking the time to really ‘get you’ and your priorities
  • Boutique-style service – a real person who knows you and gets things done
  • In your corner when it’s crunch time

What matters to us…

We believe taking good care of our staff bears fruit in the way they work with our clients. We value:

  • Adventure – doing things with vision
  • Integrity – doing things right
  • Professionalism – doing things smart
  • Quality – doing things properly
  • Loyalty – doing things with mutual support
  • Respect – doing things thoughtfully
  • Fun – doing things with zest

The La Playa Way
This is how our team expressed the way we work together as a community…

As members of the business community, we recognise and embrace our responsibilities to our environment and society.

People like you like us. Passionate. Discerning. Independent.
If you like the way we do things, let’s do business… 

 

Portfolio_Policies_red_car_gold_jet_2.jpg

“Friendly, intelligent, up to the mark and full of common sense.”

Richard S, Private Client

 

Ready to work with us?

You can call us to talk more about your insurance on +44 (0)1223 200650 or +44 (0)20 3865 0149

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About La Playa Private Client

Specialist & Independent

Specialist & Independent

La Playa Private Client creates a safe space for you to live life to the full, enjoying your family, friends, and assets wherever you are in the world - without worry or hassle.

We can make sense of all your insurance needs - property, yachts and superyachts, high-performance and classic cars, private jets, art, wine and jewellery collections – and your liabilities too. We can pull multiple assets together on a single “portfolio” policy – or if you prefer, take care of each item separately. 

Amid the impersonal and automated world of large insurance corporations, La Playa provides a refreshingly boutique-style service, with individual advice, and cover based on in-depth understanding of your specific situation. After a detailed and confidential review of your needs and priorities, we’ll structure your insurance arrangements so you know you and your family are protected, come what may.  

In-house Wealth Management

We also offer Investments & Pensions and Financial Planning: a joined up approach with a team of advisers working for your best financial interests - all under one roof.

Advice you can trust

…from an expert who understands you

  • Specialist, global policies for affluent lifestyles
  • Independent, specialist advice
  • Boutique–style, luxury service
  • “Can do” culture
  • Worldwide capability: offices in London & New York
Photo from Private Client