Press Release

Press Release

Date: February 2013

La Playa Appointed to Advisory Panel for International Business Investing in London

Boutique international insurance broker La Playa has become the first insurance adviser appointed by London & Partners, the Mayor’s official promotional organisation, which connects international businesses to London - helping them set up, succeed and grow in the Capital.  

London & Partners has assembled a panel of experienced sector experts to advise international companies on every aspect of locating and doing business in London.  The organisation assists businesses across several sectors and has extensive experience in creative and media technology sectors, La Playa’s key areas of expertise.  London is hot property as a business location, and still glowing from the 2012 Olympics:

  • London is one of the most cost-effective cities in Europe to establish a business  (source: London & Partners)
  • London is especiallyattractive for technology companies as its IT sector is the largest in Europe (source: London & Partners)
  • 700% growth in technology companies starting up in East London in the last three years (source: London & Partners)
  • The UK is the Number 1 EU recipient of foreign investment (2010)*
  • London has been voted Number 1 European city for business for the 21styear
  • London is the best business city in the EU to locate to*
  • More overseas companies set up their European headquarters in the UK than anywhere else*
  •  The UK is one of the easiest places to set up and run a business in Europe. Setting up in the UK takes just 13 days*

*UKTI data referencing:UNCTAD, World Investment Report 2011; Cushman & Wakefield European Cities Monitor: October 2011; European Investment Monitor,; World Bank: Doing Business 2010,

London & Partners recommends key suppliers and advisers from their panel, which is appointed through a robust application process.  Panel members must have essential knowledge and invaluable expertise for businesses expanding into new territories, and are appointed due to their experience, capability and their commitment to assisting Trade and Investment – including lawyers, accountants, tax, marketing, HR and other services.

La Playa has offices in London, Cambridge and New York, enabling it to provide a seamless portfolio of insurance protection for companies operating on both sides of the Atlantic.  It serves specialist niches which are high-growth sectors and frequently span international borders:

  • Media & Production
  • Science & Technology
  • Arts & Entertainment
  • Fine Arts
  • Private Client

“We’re delighted to have been invited to join the panel of advisers at London & Partners”,says CEO Mark Boon.  “London & Partners offers a superb support network to businesses venturing to our capital and we’re pleased to be able to assist.  We have first-hand experience of developing business overseas – we understand the pitfalls and priorities, and in the sectors we work in, insurance is a crucial cornerstone that needs really specialist advice so nothing gets ‘lost in translation’."

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Red Lips

“These guys are the only insurance people I will tolerate speaking to these days, as they are actual humans (with both a brain and a heart!) and offer very good packages too - they answer calls and emails promptly and when I had an issue recently with my bank were very helpful to get it fixed.”

George, Client


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Juliet Allan


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