Bloggers' & Influencers' Liability Insurance

Bloggers' & Influencers' Liability Insurance

PMP: Specialist Insurance for bloggers and influencers

Personal Media Protection Insurance (PMP) provides financial protection if someone brings a case against you in any geographical/court jurisdiction worldwide.

As a blogger, vlogger, or influencer, the risks you're exposed to are global. Specialist cover is essential.

What if...

  • Are you talking about products or celebrities? What if you get your facts wrong, offend someone or just say the wrong thing?
  • Are you posting images? Do you have the right permissions and licences? What if you use last season’s product image? Aerial shots from drones require particular permissions.
  • Are you publishing someone else’s review? Who owns the copyright – you or the author?
  • Are you promoting a product?  Have you declared your interest to your readers?
  • How safe is the data of your subscribers – and how good is your Privacy Policy?

Everything you do and say on social media could affect the reputation you’re building, and if you inadvertently defamed someone or breached someone’s intellectual property, you could have a costly lawsuit on your hands.

Personal Media Profile Insurance (PMP) is an affordable insurance policy that will help you if you get into these sorts of difficulties. It’s an essential piece of armour for anyone who could be sued for making a mistake - and especially important for influencers and bloggers, who are looking to make waves online.

What does Influencer Insurance cover?

Influencer insurance and blogger insurance are forms of PMP insurance, which will pay for your legal costs in fighting allegations, as well as any damages you are liable for and payments made towards claims resolution. It covers:

  • Negligent mis-statement & defamation – accidental or on-purpose comments
  • Infringement of intellectual property rights: using images, ideas, performances, logos, written work that belongs to others
  • Breach of licence – for example, licences for using someone’s trademark and/or copyrighted material
  • Plagiarism - ripping off someone’s creative idea
  • Breach of confidentiality or invasion of privacy: sharing secrets
  • Failure to give credit or correct attribution of authorship: not giving credit where it’s due
  • Negligent transmission of a computer virus
  • Negligence
  • Civil liability – a broad cover, where if it's not excluded, it’s covered
  • Crisis containment costs: e.g. your PR agency bill

How will it protect me?

PMP insurance helps with:

  • Indemnification and defence costs: legal expenses cover to defend your cause in a dispute - right through to the High Court if necessary
  • Payments towards compensation costs
  • Payments towards claims against your employees or someone else noted on your policy
Bloggers And Vloggers Cupcake Bite

“These guys are the only insurance people I will tolerate speaking to these days, as they are actual humans (with both a brain and a heart!) and offer very good packages too - they answer calls and emails promptly and when I had an issue recently with my bank were very helpful to get it fixed.”

George, La Playa business client


Pricing Options


£45.83 a month

Covers up to £100,000

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£55 a month

Covers up to £250,000

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£73.34 a month

Covers up to £500,000

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A La Carte

£ on application

Covers up to your requirement

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Case Study

Watchdog Tells Vloggers to Stop Hiding Product Placement

Vloggers were recently criticised by the advertising watchdog for not revealing that they were paid to promote commercial product. They were paid to praise Oreo biscuits, but did not label the promotions as advertising. The Advertising Standards Authority warned all “vloggers” that they will be in breach of advertising regulations if they mislead audiences by blurring the lines between commercial and editorial content.

Don’t leave it to chance – your reputation is your livelihood. Talk to us about Bloggers' Liability and make sure you’re safe online. We can also help you review your contractual obligations to see where your risks lie.

Ready to work with us?

You can call us to talk more about your business on +44 (0)1223 200650 or +44 (0)20 3865 0149

What's Covered?

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About La Playa Media & Digital

Specialist & Independent

Specialist & Independent

La Playa's specialist Mediatech team can help you protect your business with smart, flexible, high-performance insurance - with a friendly human UI. We understand the risks and pressures you face - and we speak your language. We’ll support you with great advice - helping you make good decisions for your organisation. Our exclusive portfolio policies can help streamline costs, and we’ll always help you stay ahead of the game in managing risk.

In-house IFA

We also offer Business Protection (including Key Person Insurance) and Employee Benefits: a joined up approach with a team of advisers working for your best financial interests - all under one roof

Advice You Can Trust

…from an expert who understands you

Tech-based business is 24/7, global and borderless, exposing you to new risks and liabilities - often in unfamiliar places. As the law struggles to keep pace with technology, insurance can provide a real safety net if you fall foul of changing legislation.

  • Specialist insurance for media and digital businesses
  • Independent professional advice
  • Relationship-based service: right beside you when you make a claim
  • “Can do” culture
  • Seamless insurance across UK and US

Are we right for each other?

What sets us apart is the advice we offer: we really know our stuff. We listen, we analyse, we advise you on how to eliminate or mitigate your risk, and how to protect yourself against what remains. We may not be the cheapest option – so if an off-the-shelf policy and call centre queues work for you, be our guest. But if you need some advice on identifying your risk areas, how to structure your insurance most efficiently and effectively, and how to adapt it to the changing dynamics of your work or life – with hand-holding and close attention to detail - you’ve come to the right place. Welcome to the family!

What does “Boutique Service” actually mean?
La Playa’s Personal Risk Concierge means:

  1. dedicated adviser so you can speak to the same person each time
  2. Careful listening to really understand your needs and priorities
  3. As much help as you need with completing forms to provide risk information
  4. A discreet and complimentary appraisal* of your property to assess the risks and ensure you have the right cover where you need it
  5. An independent market review - so you don’t have to shop around comparing policies, cover limits, risks covered and smallprint exclusions
  6. Careful monitoring of the insurers’ financial strength, claims and customer service
  7. An independent recommendation of the best policy for you - and, importantly, why
  8. Specialist policy wordings from underwriters who have demonstrated excellence and deep understanding of your risk exposures. We have analysed a wide range of policy wordings and have selected only the best for our panel. Our advisers have a deep working knowledge of these policies 
  9. An intelligently designed portfolio of protection across multiple asset classes and territories
  10. Advice on how best to manage your risks - to keep you safe but also to keep insurance costs down
  11. Expert guidance on valuations, security and risk management, and connecting you with specialist advisers and suppliers
  12. Direct phone, mobile and email access to your adviser for questions and advice. We aim to respond to emails within 60 minutes
  13. Policy documents emailed to you - no logins and passwords to remember
  14. An advocate beside you if you make a claim - thinking laterally to mitigate the impact, making useful connections to get you back up and running; driving through to a swift and fair financial settlement

Oh, and...

  • No call centres
  • No ‘hold’ music
  • No hidden fees

*subject to availability with our insurer panel

Photo from Media & Digital
Photo of Tracey McCreath ACII

Tracey McCreath ACII


Direct Dial: +44 (0) 1223 200655

Mobile: +44 (0) 7747 536965


Twitter: @TraceyatLaPlaya