Mission & Values

Mission & Values

Why Are We Here?

“A ship in harbour is safe; but that is not what ships are built for”
J A Shedd

La Playa creates a safe space for the risks that expand our vision, change our lives, and enable innovation and dreams. We believe in risk as a creative force; we stand shoulder-to-shoulder with the bold and the brave, providing advice and protection to grasp life by the horns and live it to the full.

Too often we see, smart, creative people buying insurance that’s the wrong shape and the wrong size. We’re here to help you get the protection you need – on your terms. A boutique-sized, international specialist broker, we’re a powerhouse of expertise and globally capable – yet small enough to care deeply.


  • Specialist insurance designed for you and your world
  • Expert advice to make informed decisions – our intellectual capital is at your disposal
  • Real understanding – taking the time to really ‘get you’ and your priorities
  • Boutique-style service – a real person who knows you and gets things done
  • In your corner when it’s crunch time

What matters to us…

We believe taking good care of our staff bears fruit in the way they work with our clients. We value:

  • Adventure – doing things with vision
  • Integrity – doing things right
  • Professionalism – doing things smart
  • Quality – doing things properly
  • Loyalty – doing things with mutual support
  • Respect – doing things thoughtfully
  • Fun – doing things with zest

The La Playa Way
This is how our team expressed the way we work together as a community…

As members of the business community, we recognise and embrace our responsibilities to our environment and society.

People like you like us. Passionate. Discerning. Independent.
If you like the way we do things, let’s do business… 

 

Portfolio Policies Red Car Gold Jet 2

“You've been brilliant!”

Michael M

 

Ready to work with us?

You can call us to talk more about your insurance on +44 (0)1223 200650 or +44 (0)20 3865 0149

What's Covered?

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About La Playa Private Client

Specialist & Independent

La Playa's Personal Risk Concierge service means advice you can trust - from an expert who understands you:

  • Specialist, global policies for affluent lifestyles
  • Independent, specialist advice
  • Boutique–style, luxury service
  • “Can do” culture
  • Worldwide capability with offices in London & New York

Independent and specialist
As an independent broker, we can advise on the best policies available - and on risk management measures including valuations, security, fire prevention and property marking - preserving the value of your property and giving you complete peace of mind. We have access to excellent terms with market-leading high net worth insurers.

In-house Wealth Management
We see insurance as integral to your financial planning - and our in-house financial advice team provides Wealth Management, Pensions and Financial Planning; a joined up approach with a team of advisers working for your best financial interests - all under one roof.

What does “Boutique Service” actually mean?
La Playa’s Personal Risk Concierge means:

  1. A dedicated adviser so you can speak to the same person each time
  2. Careful listening to really understand your needs and priorities
  3. As much help as you need with completing forms to provide risk information
  4. A discreet and complimentary appraisal* of your property to assess the risks and ensure you have the right cover where you need it
  5. An independent market review - so you don’t have to shop around comparing policies, cover limits, risks covered and smallprint exclusions
  6. Careful monitoring of the insurers’ financial strength, claims and customer service
  7. An independent recommendation of the best policy for you - and, importantly, why
  8. Specialist policy wordings from underwriters who have demonstrated excellence and deep understanding of your risk exposures. We have analysed a wide range of policy wordings and have selected only the best for our panel. Our advisers have a deep working knowledge of these policies 
  9. An intelligently designed portfolio of protection across multiple asset classes and territories
  10. Advice on how best to manage your risks - to keep you safe but also to keep insurance costs down
  11. Expert guidance on valuations, security and risk management, and connecting you with specialist advisers and suppliers
  12. Direct phone, mobile and email access to your adviser for questions and advice. We aim to respond to emails within 60 minutes
  13. Policy documents emailed to you - no logins and passwords to remember
  14. An advocate beside you if you make a claim - thinking laterally to mitigate the impact, making useful connections to get you back up and running; driving through to a swift and fair financial settlement

Oh, and...

  • No call centres
  • No ‘hold’ music
  • No hidden fees

*subject to availability with our insurer panel

Photo from Private Client